I am a copywriter, or should I say, I want to be a copywriter. I am sure you would have already heard ‘n’ number of reasons from ‘n’ number of people on how and why they are meant for advertising. So, let’s keep that aside for a moment.
I am an engineer by education and was all set for the next ‘logical’ step – an MBA. Then something snapped and here I am. An advertising student trying to find his way through insights and ideas, imagination and execution.
People question my journey all the time. To be honest, even I question myself at times. So what has changed?
While I can’t answer most of the questions now (unlike before), I still find this state easier to embrace.
Still thinking about what snapped in between?
Feel free to get in touch at apaarsinghal@gmail.com
Work Experience:
22Feet Tribal WW, Mumbai – Oct’20 - Till Date
Brands: Spotify, Netflix
Creative Internships:
The Glitch, Mumbai – Jul-Sep’20
Brands: Lenovo Legion Gaming Laptops
VMLY&R, Mumbai – Apr-Jun’20
Brands: Parachute, Bio-Oil, P&G
Innocean, Berlin – Jan-Mar’20
Brands: Hyundai, KIA
L&K Saatchi & Saatchi, Mumbai – Oct-Dec’19
Brands: Radio Mirchi, Rajasthan Royals
L&K Saatchi & Saatchi, Delhi – May-July’18
Brands: Blender’s Pride, Dabur, KENT
Education:
Miami Ad School, Mumbai – 2018-2020
Portfolio Program, Copywriting
Delhi College of Engineering – 2012-2016
B.Tech in Electronics & Communications
Awards:
One Show Young Ones 2020:
Summit International Awards 2020:
Winner - Alexa Reads The News
Winner - Straighten Up
Winner - Voice of Exploration
Winner - The Lay’s Ending
Golden Award of Montreux 2020:
Chip Shop Awards Worldwide 2020:
Finalist - Spotify Match
Applied Arts Awards, 2020:
Winner - Spotify Match
Graphis New Talent Annual 2020:
Silver in Film/Video Advertising - Straighten Up
Silver in Film/Video Advertising - Alexa Reads The News
Finalist - IRCTC Storyrail
Crowbar Awards by 4A’s 2019:
Bronze for Good- Straighten Up
Finalist for Communication - Alexa Reads The News
Press:
Voice Of Exploration: AdRuby, Ads of Brands, Ads of the World, Branding in Asia, Best Media Info, Campaign India, Desi Creative, Hasta La Creative, Hello You Creatives, The One Club of Creativity, Shoot Online
Spotify Match: Adeevee, Ad Forum, AdRuby, Ad Stasher, Ads Of The World, Ad Forum, Campaigns Of The World, Desi Creative, Hasta La Creative, LBB Online, The Drum
The Lay’s Ending: AdRuby, WeLoveAd
IRCTC Storyrail: Adruby, Ads of The World, Desi Creative, WeLoveAds
Alexa Reads The News: Ads Of The World, Campaigns Brief Asia, Hasta La Creative, New Talent Annual, AdRuby, WeLoveAd
Straighten Up: Ads Of The World, Campaigns Brief Asia, Campaigns of the World, Hasta La Creative, New Talent Annual
Celebrate Heartbreak: AdRuby, WeLoveAd
Connect4Climate: Hasta La Creative, Ads of the World, AdRuby
Google Zoey: Campaigns of the World, Hasta La Creative, Ads of the World, WeLoveAd
Condom With A Hole: Campaigns of the World, Hasta La Creative, Ads of the World
Adidas 50/50: Campaigns of the World, Hasta La Creative, Ads of the World, AdRuby, WeLoveAd